Searching for a Job: The Number One Mistake

I really want a job. I have been sending application after application out of the door and trying to network with anyone in the area.

But as I submit Resume after cover letter after project example, I realized that I forgot one main thing. One thing that I think the company cares about above all else. And that one thing is... Why I think I would be a good fit for their company.

My cover letter was basically my Resume in a long winded form. Someone could easily pick up my cover letter and Resume and get the same information out of the two. As I revised it this morning, I added a few things that I think will make the company understand what I can do for them. Ultimately, I need to revise it for different applications as each position and company is searching for different goals. However, there are a few general things to point out to each company that a general format is okay until I research more about the company and the position offered.

People could care less about what you did than what you learned and gained from the role. Don't pull this and expect to get hired without some sort of reflection: "During my position at KOMU, I reported and anchored for the newscasts." That should just be your intro to: "My reporting allowed me to interact with different members of the community. My ability to communicate with different groups of the population will help your company reach out to different markets."

This is an example of what I first did in my cover letter and recently added. I also talked about my pursuit of lifelong learning, as that is the number one thing I loved about reporting. Each day I came home knowing more about one topic because I did a story on it. I had to work fast and accurately but I know more statistics and information because of it. And I love the pursuit of learning and teaching.

As you look for jobs, make sure you really think what you can offer because companies are looking for an individual, not for someone who can blend in the crowd. And customize the delivery of your cover letter and Resume by doing a little research on the company (find out the company goals, motto, or purpose) and sell yourself to them and their purpose, not just yours.